Our mission

We exist to give advisors back their time, so they can focus on clients, not manual prep.

Connor Florczyk, founder of Briefly
Our founder

Connor Florczyk

Founder, Briefly Wealth

Connor began his career at Crescent Bay Advisors, Inc. (acquired by Evoke Advisors in 2024), a boutique multi-family office serving ultra-high-net-worth families with complex, multi-entity structures. He later joined a top-performing private wealth team at Morgan Stanley, coordinating investment execution across billions in assets for executives, multi-generational families, and family offices.

At both firms he spent hours prepping for client meetings, pulling data from custodians, CRMs, emails, and research platforms to build a clear picture before every conversation. He saw how much advisor time was lost to fragmentation instead of strategic client work, and founded Briefly to fix it: automating meeting prep and unifying data across custodial platforms and core advisor systems so advisors can deepen client relationships and make better decisions as books grow and wealth passes to the next generation.

The moment

Why now?

01

Generational Wealth Transfer

Roughly $84T is set to move across generations by 2045. Advisors need systems that preserve personalization at scale.

02

AI Built for Financial Data

AI can finally read complex statements and filings accurately, and trace every figure back to the source it came from.

03

RIAs Are Scaling Faster Than Ever

Independent advisors need workflow tools that keep pace with their growth.

What we believe

Our values

Principle

Nothing Unverified

Every output traces back to a source you can open and check. If Briefly can't cite it, Briefly won't claim it.

Principle

The Advisor Approves

Briefly drafts, surfaces, and prepares the work. It never sends. Nothing reaches a client until you've reviewed and approved it.

Principle

One Client File, Not Twelve Tabs

Notes, emails, statements, meetings, and CRM data become a single source-backed file, so the scramble before every meeting goes away.

Get started

See what Briefly does for your team.

Source-backed client files, built from the records you already have.